Harvard researchers explain how our brains skim information--and how to actually get people's attention

Science suggests that while skimming is faster than reading, it also leaves us susceptible to missing information. Once you have a deeper insight into what goes on inside a reader’s brain, you can appreciate the immense challenge of breaking through all that clutter and noise. Fortunately, you don’t have to guess how to go about it! We have drawn on a large body of professional experience and academic research (along with personal insights) to provide proven guidance. Read Full Story